Markenmanagement: Lehrbuch der professionellen Markenführung
Peter Runia, Frank WahlA compact overview of all issues of brand management relevant to academia and practice. This book provides an overview of the pertinent brand management models, focusing on a brand’s identity-based perception. It intensively portrays both marketing and brand strategies, and links them to the operative level of the marketing mix. Moreover, it takes into account brand evaluation and controlling.
- Markenmanagement auf den Punkt gebracht
- Umfassende Markenperspektive
- Markenführung dargelegt an spezifischen Praxisbeispielen
سال:
2022
ناشر کتب:
De Gruyter Oldenbourg
زبان:
german
صفحات:
261
ISBN 10:
311052631X
ISBN 13:
9783110526318
فائل:
PDF, 13.08 MB
IPFS:
,
german, 2022
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